// institutional website · alcoa partner
Alue Esquadrias
WordPress institutional site and portfolio built for Alue Esquadrias de Alumínio — a premium aluminium frames manufacturer and official Alcoa partner serving the construction market in Joinville, Santa Catarina since 1994.
PHP5.x
JavaScriptES5
HTML5
CSS3
WordPress3.9.16
Bootstrap2.x
jQuery1.11.x2014
Screenshots
Overview
Alue Esquadrias de Alumínio needed a web presence that matched the prestige of their Alcoa-certified product line and gave their sales team a credible, shareable link for new client conversations. Leonardo Vasconcellos designed and built the full solution — a custom WordPress theme presenting the company's 12 aluminium product lines, mission, and portfolio in a single polished page.
The commissioned photography and fullscreen hero carousel elevated the brand's visual authority, while the interactive portfolio — featuring completed works like Edifício Lafayette and Residencial Zürich — gave prospective clients a tangible view of Alue's high-standard output. The embedded contact form and Google Maps integration reduced friction for incoming leads, turning the website into an active channel for commercial partnerships with construction firms across Joinville and Santa Catarina.
Highlights
Custom WordPress theme, hand-coded from scratch
built a fullscreen hero carousel, sticky navigation, and smooth single-page scroll across 5 sections, giving Alue a bespoke brand presence that matched the prestige of their Alcoa-certified product line.
Interactive project portfolio
implemented an expandable gallery grid backed by a commissioned photo shoot of 7 completed works, so the sales team could show prospective clients tangible proof of Alue's high-standard output.
Complete online lead pipeline
delivered a fully responsive layout, a server-side PHP contact form, and Google Maps showroom integration, turning the website into an active channel for new construction-firm partnerships across Santa Catarina.