// legal incubator · coworking · são paulo
CMENTE — Incubadora & Coworking de Advogados
Brazil's first private incubator and coworking built exclusively for lawyers — born from a market of 1 million attorneys and a 20% OAB pass rate — delivering the mentorship, community, and infrastructure the legal profession was missing.
PHP5.x
HTML5
CSS3
JavaScriptES5
WordPress4.x2017
Screenshots
Overview
CMENTE was founded in São Paulo by attorney and entrepreneur Camila Gullo as a response to a structural gap in the Brazilian legal market. With over one million registered lawyers, more than 1,000 law schools, and an OAB bar exam pass rate of only ~20%, newly admitted attorneys had nowhere to turn for the practical business support they needed to build a sustainable career in law.
The institutional website was CMENTE's digital headquarters — the primary point of contact for prospective members, partners, and press. It communicated the startup's four pillars: Mentorship (goal-oriented coaching for professional and business growth), Coworking (a collaborative workspace fostering community among legal professionals), Professional Development (courses, seminars, and meetups), and Incubation (end-to-end support — administrative, accounting, financial, and organizational — for solo practitioners and small firms).
Highlights
Custom WordPress implementation for a brand-new startup
delivered a production-ready institutional site that served as CMENTE's sole digital presence at launch, enabling the founding team to own and update content independently from day one without developer dependency.
Multi-author blog with content migration
architected a category-taxonomy blog and migrated 14+ original articles from Medium into the CMS, building a searchable content archive that drove organic reach and positioned CMENTE as a thought leader in Brazilian legal entrepreneurship.
Service landing pages driving revenue diversification
built dedicated pages for the Escritório Virtual and Capacitação Profissional offerings, creating structured conversion paths for each revenue stream and extending CMENTE's addressable market to lawyers across Brazil who needed professional infrastructure without a physical seat.