// honda dealership · gabivel · joinville
Gabivel Honda
Institutional WordPress website for Gabivel Honda, a dealership in Joinville, SC — featuring a full-page video background, dynamic car catalog, and test drive scheduling that converted online visitors into qualified showroom leads.
PHP5.x
JavaScriptES5
HTML5
CSS3
WordPress3.6.1
jQuery1.10.22013
Screenshots
Overview
Gabivel Honda is a Honda dealership based in Joinville, Santa Catarina. In 2013, the dealership needed a modern online presence that could do more than list static inventory — it needed to convert curious visitors into qualified showroom leads.
The site's signature feature is its full-page video background: a looping reel of Honda vehicles that greets visitors on arrival. At a time when most dealership sites relied on static hero images, this immersive approach communicated the brand's premium positioning and kept engagement high from the very first second.
Built on a custom WordPress theme developed exclusively for Gabivel, the dynamic car catalog gives the dealership's marketing team full editorial control. Both new models and used vehicles have individual detail pages, and the entire inventory can be updated without developer involvement — critical for a business where stock changes week to week.
Beyond brand impression, the site's architecture was built around conversion. An integrated test drive scheduling flow and a factory-recommended routine maintenance guide each serve a distinct stage in the buyer's journey, reducing the distance between browsing online and booking a dealership visit.
The site also surfaces Gabivel's institutional identity — mission, vision, and values — alongside a services section covering the dealership's technical assistance offering. Every page reinforces that Gabivel is not just a place to buy a car, but a trusted long-term partner.
Highlights
Full-page video showroom
An immersive looping vehicle reel greeted every visitor, projecting the dealership's premium positioning from the first second and lifting engagement over the static-image sites competitors relied on.
Self-managed vehicle catalog
Individual detail pages for new and used inventory that the marketing team could update without developer involvement, keeping stock accurate in a business where inventory turns over weekly.
Test drive scheduling flow
An integrated booking path paired with a routine-maintenance guide shortened the distance from online browsing to a booked showroom visit, feeding qualified leads straight to the sales floor.