// startup ecosystem · investment partners
Infinitepar Investment Partners
A custom WordPress platform connecting Brazilian entrepreneurs with mentors, investors, and curated startup resources — built for Infinitepar's three-track service model spanning coaching, business development, and cross-industry content.
PHP5.6
JavaScriptES5
HTML5
CSS3
WordPress4.5.3
jQuery1.12.42016
Screenshots
Overview
Infinitepar Investment Partners was a Portuguese and English-language digital platform built in 2016 to serve the Brazilian startup ecosystem. The site connected high-impact entrepreneurs, early-stage startups, and investors through a structured service architecture — each audience segment arriving at tailored pages with relevant entry points and clear calls to action.
The platform was organized around three core service tracks:
Coaching & Mentoring — The "Para Empreendedores de Alto Impacto" section guided founders through accelerator programs and mentor networks, equipping them with the expertise to grow consistently. The page led with a full-screen looping MP4 video background, establishing a premium brand tone before a word was read.
Business Development & Investment — "Biz & Expertises" served investors and business development professionals alongside entrepreneurs from any industry. Structured in a two-column layout with distinct CTAs per segment, it qualified visitors by intent without friction — routing founders, investors, and operators to their relevant entry point.
Be Smart — Content Hub — Infinitepar's content strategy lived here: curated articles, startup tools, interviews, and a newsletter subscription pipeline. Publishing resources like "28 ferramentas pra lançar sua startup" (curated free tools for founders) and entrepreneurship mindset content, the section grew Infinitepar's owned audience well beyond direct site visits.
Supporting these pillars were a Startups Folio showcasing portfolio companies and a Network Partners section surfacing the advisors, accelerators, and institutions that gave Infinitepar its credibility with serious founders and investors.
The technical stack was WordPress 4.5.3 on a custom theme with a drag-and-drop page builder and revolutionary slider powering the video hero. A custom theme built on top of this foundation — with brand-specific color tokens, typography, and layout — meant Infinitepar presented a distinct visual identity rather than an off-the-shelf WordPress look.
Highlights
Intent-based audience routing
A three-track service architecture qualified founders, investors, and operators by intent the moment they landed, sending each segment to tailored pages and calls to action without friction.
Owned-audience content hub
A curated library of articles, startup tools, and a newsletter pipeline grew reach well beyond direct site traffic, turning content into a durable, low-cost acquisition channel.
Credibility-building network showcase
Portfolio company and partner sections surfaced the advisors, accelerators, and institutions behind the brand, giving serious founders and investors the social proof to engage.