// fashion e-commerce · dmg digital agency
La Mode — Moda Online
Full-featured multi-brand women's fashion e-commerce built on Magento, with a custom dual-theme design, thousands of SKUs, an editorial blog, and full Brazilian checkout integration.
PHP5.x
Python
HTML5
CSS3
JavaScript
Magento1.4.1.1
MySQL2011
Screenshots
Overview
La Mode — Moda Online was a Brazilian multi-brand women's fashion e-commerce platform built on Magento 1.x, developed at DMG Digital Agency and launched in 2011.
The store offered a curated catalog spanning clothing (blusas, vestidos, saias, shorts, calças), bags, accessories, and footwear from multiple fashion brands — catering to contemporary Brazilian women looking for quality at accessible prices.
The project involved building two distinct custom Magento themes, lamode (light) and lamode_dark, from the ground up; integrating PagSeguro for Brazilian payment processing; and developing a standalone editorial blog section called "IN" to serve as a fashion media hub alongside the main storefront. Other features included customer accounts, wishlist, newsletter subscription, a sizing guide (guia de medidas), and seasonal lookbook pages.
Launched in 2011 as one of the early Magento-based fashion e-commerce deployments in Brazil, La Mode demonstrated how a well-executed platform build could give a boutique fashion brand the same e-commerce capabilities as large retailers.
Highlights
Custom branded storefront
a fully custom theme built from scratch, replacing the default storefront with a branded visual identity that set the store apart and strengthened customer trust
Scalable product catalog
thousands of SKUs across clothing, bags, accessories, and footwear with category navigation, sizing guides, and seasonal lookbooks, giving the business a catalog foundation built to grow
Localized checkout and owned media
PagSeguro and PayPal checkout for the Brazilian market alongside a standalone editorial blog ("IN"), turning the storefront into both a conversion-optimised shop and an owned media channel