// civic campaign · Rotary Club Joinville
Monumento ao Voluntário Rotary Club
A dynamic PHP campaign site built in 2004 to drive corporate sponsorships and community support for a 16.2-meter steel volunteer monument in Joinville, Brazil — from fundraising to inauguration in under three months.
JavaScriptES3
HTML5
CSS3
PHP4.x2004
Screenshots
Overview
The Rotary Clubs of Joinville commissioned this site in late 2004 to support their centennial community project: erecting a 16.2-meter COR-420 patinated-steel monument in the Arena Joinville square as a permanent tribute to volunteerism and a marker of Rotary International's 100th anniversary (February 23, 2005).
Built by Leonardo Vasconcellos (UDESC) and Sandro Marcos da Silva (Hannover Info), the site launched alongside the campaign's public kick-off in November 2004 and served as the project's primary digital presence through the monument's inauguration just three months later.
The site is a PHP application with shared template functions rendering header, navigation, and footer consistently across pages. The horizontal JavaScript navigation menu used image-based backgrounds and mouseover events for institutional sub-menus.
Sections: The homepage presented project objectives, a sidebar news feed, and the monument's full engineering specs (materials, dimensions, weight, finish). The news section preserved five dated articles — including press clippings from *A Notícia* newspaper — documenting milestones from announcement to inauguration. The sponsor page delivered a formal corporate pitch letter with naming rights on the monument plaque.
Outcome: The campaign raised approximately R$120,000 from corporate partners (Engepasa, Vega do Sul), the Municipal Government, and the State Government of Santa Catarina, enabling the 7-ton structure to be built and inaugurated on schedule.
Preservation: The Flash inauguration animation was later restored using Ruffle.rs (WebAssembly Flash player), ensuring the archive remains fully functional in modern browsers.
Highlights
Self-service news system
a dynamic news module that let the Rotary team publish dated milestone updates — press clippings, cornerstone ceremony, inauguration photos — without touching code, keeping donors and the public informed throughout the campaign
Sponsor acquisition page
a formal donor pitch with named recognition on the monument plaque, directly supporting the ~R$120,000 fundraising goal that brought corporate partners (Engepasa, Vega do Sul) and the municipal government on board
Animated campaign banner
a Flash banner with a cookie-based repeat-visit flag, an early personalization mechanic that gave the campaign a polished presence while controlling the experience on return visits