// personal training · corporate & aquatic fitness
Ritmo Saúde
A WordPress site for Ritmo Saúde, a Brazilian personal-training studio offering corporate wellness, gym partnership, and aquatic-therapy programs — plus a retail front for Polar fitness hardware.
PHP5.6.20
JavaScript5
HTML5
CSS3
WordPress4.7.1
MySQL5.5.522017
Screenshots
Overview
Ritmo Saúde is a Brazilian personal-training studio built around the idea that fitness has to fit the context it's delivered in — a corporate office, a partner gym, or a pool. This WordPress site, built on a custom made theme, gave the business a single home for three otherwise disconnected offerings: corporate wellness programs aimed at companies whose employees suffer from sedentary, high-stress work; partnerships with academias (gyms) for general training clientele; and aquatic therapy for clients recovering from orthopedic, neurological, or postural conditions. The site also doubled as a light retail front for Polar heart-rate monitors and GPS sports watches, letting the studio sell the hardware its own trainers recommend. The result is a small business punching above its weight online: one coherent brand story instead of three separate pitches, and a sales channel for hardware that reinforces the trainer's expertise rather than competing with it.
Highlights
Multi-segment brand site
a custom theme tailored to a multi-segment fitness business, presenting three distinct service lines (corporate wellness, gym partnerships, aquatic therapy) under one cohesive brand instead of separate flyers
Secondary product sales channel
a Polar heart-rate monitor showcase built into the site, turning the studio's web presence into an extra sales channel for branded fitness hardware alongside its training services
SEO-structured content
a search-optimised content architecture (categories, feeds, clean permalinks) that let a small personal-training business compete for local search visibility against larger gym chains